Quantum has launched its Titano smartphone and feature phone series in the Middle East and Africa (MEA).
According to the OEM manufacturer, the launch of its smartphone and feature phones follows their recent deal with Beltron Green Energy Telecom Limited. Furthermore, they highlighted that the introduction of the Titano range comes at a time when they are witnessing continued phenomenal growth in sales of its tablets in the Middle East and Africa (MEA).
Tamer Ismail, Vice President, Quantum Global, said the launch of the new smartphone array is a game change for the company as it moves to take its business to the next level in the MEA consumer electronics and mobile devices market.
“The launch of the phones will open new doors for the company to engage with retailers, resellers, e-tailers and the telecoms retail segment. We have worked tirelessly to reach this moment and through this launch, Quantum is ready to now break new boundaries,” he said.
Ismail added that the company has taken time to complement its tablet business because it wanted to identify the right gaps in the market, where Quantum would fit in with the Titano portfolio. “It is all systems go and we have put in place all the mechanisms to support our partners once the products hit the market,” he said. “With the launch of the Titano range of phones, we will be working with retailers, retailers, independent high street retailers, resellers and e-tailers.”
Ismail explained that the company has initially introduced in the market the Titano H1, Titano H2, Titano F16 and Titano AK47, with the Titano 007 and Titano M61 to follow later.
Ismail said the feature phones will start from AED39 to AED99, while smartphones will range from AED149 for the entry level device to AED1,999 for the top of the range handset. “We are going flat out with our retail partners with launch promotions in the lead up to GITEX Shopper autumn edition,” he enthused. “We are expecting a positive response from the MEA market where our tablet range has continued to do well.”