Aruba appoints new regional sales director for Gulf and Pakistan

Bashar Bashaireh, Regional Sales Director, Gulf & Pakistan, Aruba Networks
Bashar Bashaireh, Regional Sales Director, Gulf & Pakistan, Aruba Networks

Aruba Networks has announced the appointment of Bashar Bashaireh as Regional Sales Director, Gulf & Pakistan. In this new role, Bashaireh is responsible for developing and executing strategies to expand Aruba’s customer base and capitalise on opportunities arising from mobility and BYOD market trends.

With over 22 years of professional experience in the Middle East ICT market, Bashaireh has held senior management positions in various renowned companies and has successfully built start-ups. His previous stint was with the security firm, Fortinet where he served as regional director for Middle East and Pakistan. Prior to that, he held the secretary general position at Jordan’s Ministry of Information and Communications Technology (MoICT) for a period of two years with the responsibility of developing the Jordanian ICT sector in collaboration with public and private stakeholders.

Wolfram Fischer, Vice President EMEA, Aruba Networks says, “We have identified the Gulf and Pakistan as high growth markets for the company and were looking for a sales leader capable of driving the growth of our company in this region. Bashaireh is a well-known and highly respected figure in the Middle East IT market. With an outstanding track record in sales, a strong technical background, an acute insight into the nuances of the regional market and a result-oriented management approach, he is the perfect candidate to lead our expansion efforts.”

The appointment is part of Aruba’s road-map to expand its footprint across the region. “It is a very exciting time for me to be joining a company like Aruba, an established technology leader in enterprise mobility solutions. With the right mix of innovative and industry leading technology, continued market education, partner enablement and enhanced brand visibility through strategic marketing initiatives, we are ideally positioned to capitalise on the huge market opportunities,” said Bashaireh.


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