Review: iPhone 7

Apple’s iPhone 7 takes the smartphone user experience to a higher level. iPhone 7

The iPhone 7 along with the 7 Plus variant are the best of what Apple has to offer today. It comes with a number of improvements that make this device better than its predecessor.

One major talking point has been the omission of the headphone jack. It has had its fair shares of lovers and haters. And in the end, Apple has made a decision that they believe is the way forward. The lightning connector is to charge as well as listen to music, too bad users can’t do both simultaneously, unless they have the new Apple Airpods. However, because the device charges fairly quickly, it is not all that inconvenient to use without the Airpods.

Another element omitted from the new iPhones is the mechanical home button, which has now been replaced with a static version that’s force sensitive. The new home button features Apple’s ‘taptic engine,’ which triggers a vibration that creates an illusion that the button is being pressed down.

The 7 and the 7 Plus are identical in most areas except for battery size and camera. Apple claims that the plus will last one hour longer than the 6s Plus while the 7 promises two hours longer battery life than the previous year’s 6s. But in reality, the device lasts only one normal day of usage and in case the customer is a social media enthusiast, he will have to find a charger by mid-day.

The cameras on both variants of the 7 are 12MP and come with face detection, OIS and a dual tone flash. The advantage that the 7 Plus brings to the user is the 8MP telephoto lens, which brings a whole new dimension to the pictures you can take. While this may not seem like a huge upgrade in terms of what is available in the market today, Apple focuses on refining little features that create a huge impact on quality. For example, the iPhone has a dedicated ISP chip that works with the camera to create images that are stunning to look at. A wide colour gamut, white balance, face recognition and billion other calculations done within a mere 25 milliseconds. This certainly is remarkable and something other manufacturers don’t do. Of course, this is all possible thanks to the new A10 Fusion chip, coupled with an M10 motion coprocessor, which performs 120x faster than the original iPhone and 240x better graphics performance. The chip is called the Fusion chip as it has two high-performance cores and two high-efficiency cores that run at 1/5th the power of the high performance cores thus saving battery when necessary. This is where innovation makes the new iPhone a sophisticated buy – the Apple-designed performance controller decides which applications use the high-performance or the high-efficiency cores.

Available in Jet Black, Black, Silver, Rose Gold and Gold variants, the 7 may not seem all that different from its previous model at first glance, however it does come with a better Retina display that has a wider colour gamut, a larger battery, a bigger mega pixel camera that produces high-quality images. But what truly sets the Apple iPhone 7 and 7s devices apart from the competition are the little innovative features that the company builds into its products, enhancing user experience to greater levels. However, priced at around AED 3000, it certainly is a premium product but worth every dirham.


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