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HP appoints Metra as distributor

HP Middle East today announced the appointment of Metra Computer  as the new distribution partner of HP’s IPG and PSG product in selected ME geographies
As HP’s new strategic partner in the region, Metra will take on the distribution operations of IPG and PSG products in UAE, Bahrain, Oman, Yemen and Iraq and the distribution of IPG products in KSA.

“We are glad to announce the appointment of Metra as our new distribution partner of IPG and PSG products in the GCC. Metra has a proven record for having an outstanding retailing and channel capabilities in the Middle East. The new partnership will reinforce HP’s presence in these key markets and will create visibility to our world class variety of products”, said KV Narayanan, Distribution Manger, HP Middle East.

In addition to HP’s existing channel partners, Metra will further establish HP’s wide range of products in the market while enabling Metra to service its local reseller and retail partners with a more comprehensive offering with HP’s diversified product portfolio.

Building on Metra’s professional management and experience in retailing and distribution of tech products for almost two decades, the new partnership underlines HP’s commitment to provide its customers with professional channel and distribution services.

“Metra’s major focus is to provide leading vendors and broad category portfolio to our channel partners. The addition of HP’s IPG and PSG products to our portfolio enables us to make a more comprehensive offering to our partners. We are committed to continue delivering high levels of value to our vendor and reseller partners and will continue to serve as the most trusted and cost effective link between them”, said NY Prasad, CEO Metra.

Metra will be in charge of distributing HP’s wide range of PSG group products such as notebooks, desktops and related products as well as IPG imaging and printing offerings.

Metra will be new distribution partner for HP PSG and IPG products

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