Riverbed enhances its partner programme

Riverbed Technology’s improved partner programme will simplify processes, training and competency certification, which will help partners capitalise on new market opportunities. Through the new programme, the company reinforces its commitment to the channel with increased investment and focus on its partners’ go-to-market efforts.

The new programme will now offer enhanced partner benefits, for example partners who have invested in certifications and training will now receive increased benefits, with enhanced features to reward high performance and growth. The programme also aims at simplifying business processes and streamlining training and certification. The company is also moving to a new competency model from the traditional revenue-attainment pyramid model. The four competencies as part of the 2014 program are WAN Optimisation, Storage Delivery, Application Delivery and Performance Management. Partners must be certified on the products that are part of a specific competency in order to receive programme benefits relating to those products. The new programme also simplifies partner levels by reducing the earlier four partner levels down to three—Elite, Premier and Authorised partners.

“This is an exciting time for Riverbed and our partners,” said David Peranich, president, Worldwide Field Operations at Riverbed Technology. “We are investing in key areas to simplify the programme, improve partner opportunities and differentiate and reward partners based on their competency and investment in Riverbed products and solutions. We are making these enhancements to accelerate growth, expand into new markets and better serve our customers.”

“Riverbed has put tremendous thought into this new programme framework and structure,” said John Coleman, director of NetComm, Product and Partner Management at CDW. “We are looking forward to continued participation and success as our two companies collaborate to support our joint customers.”

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