P&G CTO highlights the importance of harnessing power of digital technologies

CNME Editor Mark Forker spoke to Hammad Sharif, CIO, Middle East, Global Emerging Market & Africa at Procter & Gamble, to find out how the role of the CIO has changed in the digital economy, how their global supply chains coped during the COVID-19 pandemic – and how he is focused on harnessing the power of digital technologies to propel their business growth.

The pillars of digital transformation

The Middle East is at the centre of digital transformation, but this can only be achieved through new technologies such as AI and machine learning, IoT and Blockchain, says SAP’s Senior Vice President and General Manager for Middle East South, Gergi Abboud.

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