UAE, Saudi Arabia users among most active on social media

Social media is increasingly becoming embeded in every individual’s life. From a professional perspective, social media platforms are the chosen medium to which customers create their own content, hunt for new products and services, and share their opinions on certain topics.

Social media makes data analysis a challenge, says expert

“Social media is now polluted with fake news and reflects inaccurate reality of public opinion. Data analysis is a challenge since we are dealing with Cloud Computing and Big Data that forces diplomats to determine their messages through only numbers,” said Dr. Mohammed Ayish, Head of the Mass Communication Department at the American University of Sharjah.

The new face of social networking

Niche social media brands can easily go unused. Gartner’s Managing Vice President for Marketing Leaders Julie Hopkins explored the potential of the lesser-known.

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