Social media provides a direct ROI that is simple to measure, despite businessmen claiming the contrary, says Alan Devereux, Communications …
Social media has changed advertising, says Google
Enterprises must adapt to how social media is changing business and the new interactive forms of advertising it has created, …
NetBase, SAP offer social media analytics
To help global enterprises capitalise on the use of social media data, SAP AG and NetBase have announced that SAP …
Outlook 2012, Socially mobile
The surge in sales of smartphones and tablets is driving demand for accessories as well as wireless routers. From vendors …
Quad Enterprise Social Software
Cisco’s thin client application allows a user to work across business and social media feeds through one interface Global enterprise …
NetBase and SAP to deliver social media analytics to enterprises
In order to help global enterprises capitalise on the use of social media data, SAP AG and NetBase have announced that SAP will …
Mobile social media users to hit 1.3 bn mark by 2016
A new report from Juniper Research finds that the continuing increase in smartphone adoption and the rise of geosocial networking …
SAP partners with NetBase for the social analytics race
Taking a cue from rivals such as Salesforce.com, SAP announced a partnership under which it will resell and support social …
IBM launches enterprise social collaboration apps for tablets
Responding to increased use of tablets within workplaces, IBM said that it will release several mobile applications designed to let …
UAE businesses fail to utilise social media: report
Research has shown that less than half, 41%, of businesses in the UAE have a social media presence, and companies …
More Europeans use mobile devices for social networking
The number people accessing social networking sites in France, Germany, Italy, Spain and the U.K. using their mobile phone has …
Socialising for intelligence
Ten years ago, Logicalis, a systems integrator, would have needed a wiretap to overhear the grumblings of a competitor’s dissatisfied …
Salesforce.com to ‘unlock’ SAP’s core software for ‘social enterprises’
Salesforce.com is rolling out a set of consulting and integration services aimed at SAP customers who want to build a …
Web sales through mobile apps and social presence to grow exponentially: Gartner
By 2015, companies will generate 50% of Web sales via their social presence and mobile applications, according to Gartner. Vendors …
Enterprise social media use set to double by 2013: report
Social media use for collaboration in the enterprise is set to double by 2013, with the education, financial and professional …
Twitter buys social analytics firm Julpan
Twitter has acquired Julpan, a startup founded last year that analyses the way people share information on the social web …
ACAS publishes social media usage guide
Employment relations body ACAS has published an employers’ guide on the use of social networks in the workplace, to help …
Who’s using social media today?
There’s no denying the popularity of social networks, especially as the number of Facebook, LinkedIn and Twitter users consistently grow. …
Salesforce.com moves to make the enterprise more social
Salesforce.com announced several additional products and services based around the theme of ‘the social enterprise’ at its Dreamforce 2011 event …
Hong Kong marketers slow to tap social media potential
Social media use is higher in Hong Kong than in the US, according to a new BlogHer 2011 Social Media …