Learning to grow

Khwaja Saifuddin holds a Masters in International Business Management from Lucknow University, India and has worked across both vendor and …

Adding value

CNME looks at third party trainers and how they can contribute to the development of both university students and internal …

Strong signals

Enterprise femtocells are destined to play a larger role as mobile operators look for new ways to improve the smart …

Gaining traction

EA may not be very popular with most companies in the Middle East right now, but for large enough enterprises …

Building effective channels in emerging markets

Lenovo has made successful inroads across various regions within emerging markets, to emerge victorious in these markets.
Its secret lies in a clear knowledge of its markets and the strong relationships it has with its partners. As an extension of the organisation, Lenovo’s channel relationships are defined with shared strategies, joint planning, mutual trust, accountability, and above all, clear definition of the culture between brands and channels.

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