Enterprise, News, Vendor

Infobip enters new fundraising partnership to help families in need

The Kuwait Association for Needy Families (KANF’s) utilisation of Infobip’s Conversations, Answers, and Moments aims to create new and exciting ways for the organisation to secure funding for those in need through seamless, fast, and timely communication.

Utilising the region’s most popular communication channel WhatsApp to facilitate the communication with KANF donors and families in need, the intersection of Infobip’s services will optimise the engagement and fundraising process for all stakeholders.

Thanks to Infobip’s Answers, donors can receive information on how to contribute through their phone, whereas both donors and beneficiaries while have access to 24/7 answers on FAQs and share updates. Through Conversations, KANF will now be able to respond to families’ and donors’ special inquiries through a chatbot. Through Moments, KANF will be able to reach their donors locally and regionally through many channels like SMS, Email, and WhatsApp to promote KANF’s charity programs and how to connect with KANF to deposit donations.

On the other end, families will now be able to reach out to KANF, submit funding requests, and receive timely updates and feedback about the status of their requests and inquiries.

KANF is also keen to point out how they plan to further engage their audiences through adopting an AI chatbot to facilitate more the communication with their donors and families in need. Additionally, through creating targeted campaigns and reaching relevant communities on their favorite chat apps, all with the overall aim of narrowing the gap between donors and families in need.

“Kuwait Association for Needy Families is always keen to narrow the gap between donors and families in need. We have adopted the best communication platforms from Infobip to facilitate the donation process and provide exceptional service to the families in need. We are currently adopting chatbot – Answers, live agent platform – Conversations, and donation campaign automation solution – Moments to reach donors locally in Kuwait and regionally across the GCC to secure funds to always support the families in need, through a wide range of communication channels like WhatsApp, social media, SMS, and Email”, explained Bader Al Mubarak, Chairman, Kuwait Association for Needy Families.

“Digital transformation is integral for the growth of charitable organisations. Through the adoption of technology and the full utilisation of social media channels, KANF will be able to better engage with donors, recipients, and the community at large making the process more personalised and more effective”, shared Tamer Moustafa, Account Executive, Infobip.

Previous ArticleNext Article


The free newsletter covering the top industry headlines