The African-centric Mitsumi Distribution is expanding its value business, with a focus on technology areas such as networking, Unified Comms and security.
“We have diversified into value business last year as the margins from volume products are shrinking. We already have HP Networking, Riverbed, and Polycom in the portfolio and we are looking to sign up more vendors to bolster our value business,” said Jagat Shah, Chairman and CEO of Mitsumi.
Mitusmi has a sprawling presence in Africa with local presence in around 19 counties in the continent. “Our strength is that we have local stocking, local resources and we even bill in local currency. The African market is a high growth market, which hasn’t been tapped properly and we have the early mover advantage,” said Shah.
Mobility is also a big focus area for the distributor. “It’s the
fastest growing market and we already have brands such as Samsung, Acer and Asus in our portfolio. As we have a distribution house in Africa, we are also looking to diversify into even non-IT related areas such as solar solutions,” said Shah.
Mitsumi has recently set up an office in Dubai to serve as the logistics hub. “We are not looking to start anything from the scratch in the Middle East. However, we are looking at possible acquisition opportunities,” said Shah.