SAS dominates global advanced analytics market, says IDC

Shukri Dabaghi, general manager, SAS Middle East

Leading analytics provider SAS is the worldwide ‘go to’ brand according to the International Data Corporation (IDC).

The Business Analytics Software 2012-2016 Forecast and 2011 Vendor Shares report stated that market share of SAS in the advanced analytics segment was 35.2% in 2011, showing an increase from 34.8% in 2010. This growth is more than the entire share for the other remaining advanced analytic vendors which were named in the report.

“For many years, organisations viewed information technology as a cost centre,” said Jim Davis, senior vice president and chief marketing officer, SAS.

“That perception is rapidly changing as corporate leaders realise the benefits of analytics. Enterprises increasingly understand that analytic insights can make IT a business driver that boosts the bottom line.”

The report has also ranked SAS as one of the top five providers in numerous business analytics categories such as business intelligence tools, data warehouse platforms, performance management applications, end-user query/reporting tools, data warehouse generation software and supply chain analytics.

The IDC report further reveals that the analytics software market grew by 14.1 per cent in 2011 and forecasts a 9.8 per cent CAGR through 2016.

SAS revealed that HP utilises its Analytics to analyse both its structured and unstructured data

“The analysis of public data helps us proactively address product requirements and even anticipate service issues in our call centres,” said Prasanna Dhore, HP vice president of Global Customer Intelligence.

“Customer satisfaction on existing products in the field is increased, but we can also fine-tune the next generation of the product to increase sales. That’s just one of the many ways we employ SAS Analytics to improve the business.”

“We remain proud of the fact that leading organisations like HP have placed their trust and confidence in SAS to help them move forward in the markets they operate in, said Shukri Dabaghi, general manager, SAS Middle East.

“The recent IDC report further consolidates this growing preference for SAS High Performance Analytics by enterprises from around the globe. Rest assured that we will continue to remain steadfast in providing our users with innovative analytics that can address the challenge of pulling business insight from Big Data,” Dabaghi concluded.


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