Channel, News

Reseller Middle East applauds elite Hot 50 winners

Hot 50 Awards, trophiesIn the sixth edition of Reseller Middle East’s Hot 50 Awards, players across vendors, distributors and systems integrators, were applauded for their diligence and innovation in the regional channel industry this evening at Privé Lounge, Nikki Beach Resort, Dubai.

With over 150 attendees, the exclusive event served as a platform for industry stakeholders to network and celebrate the successes of the year. Players that are committed to the channel business and have catered to the evolving customer demands innovatively were recognised as part of the elite Hot 50 club. Chosen carefully by Reseller Middle East’s editorial team, the winners have developed and shaped the regional IT channel business over the last year.

This year, the awards also introduced its inaugural edition of Marketing Megastars, honouring marketing individuals for their creative efforts behind elaborate marketing campaigns to raise awareness and reach about their respective brands. The winners included Sandra Skairjeh, Micro Focus; Manish Bhardwaj, HPE Aruba; Neethu Paul, Epicor Software, Carlos Robles, Gulf Business Machines, Mallika Sharma, Exclusive Networks and Akshat Gaur, Redington Value Distribution.

Over the last six years, the Hot 50 Awards has grown to be a ceremony that the regional channel industry looks forward to annually.

The Reseller ME’s Hot 50 include companies spanning a wide range of sizes and specialities, here is the full list of winners:


Best channel engagement initiatives by distributor Al Jammaz Distribution
Best demand generation initiatives by distributor Aptec, an Ingram Micro Company
Best SMB distributor Asbis Middle East
Best partner engagement initiatives by vendor Avaya
Best cloud security vendor Barracuda Networks
Best partner empowerment initiatives by distributor Bulwark Technologies
Best threat prevention provider Check Point
Best SMB channel initiatives by vendor D-Link Middle East and Africa
Best integrated partner programme Dell EMC
Best mobility integrator EMW
Best channel expansion initiatives by vendor EnGenius
Best partner enablement initiatives by distributor Exclusive Networks ME
Best cybersecurity vendor Fortinet
Best storage solutions vendor Fujitsu
Best IT solutions provider Gulf Business Machines
Best enterprise solutions VAD Gulf Software Distribution
Best security services provider Help AG
Best channel marketing initiatives by vendor HPE Aruba
Best IoT solutions provider Huawei
Best partner training initiatives by vendor Infoblox
Best partner sales support by vendor Infor
Best cybersecurity consulting services ITSEC
Best post-sales support by vendor Juniper Networks
Best endpoint security vendor Kaspersky Lab
Best information management vendor Kodak Alaris
Best product innovation Linksys
Best video collaboration vendor Logitech
Best support services provider MDS ap
Best channel management by vendor Micro Focus
Best email security vendor Mimecast
Best cybersecurity solutions provider Nanjgel Solutions
Best cabling vendor Nexans
Best payment solutions provider OMA Emirates
Best NAS solutions provider QNAP
Best IT risk and audit vendor Quest
Best partner accreditation programme Red Hat
Best pre-sales led initiative for channel Redington Value Distribution
Best partner growth schemes by vendor SAP
Best post-sales support by distributor Sariya IT Distribution
Best SME security vendor SonicWall
Best UTM vendor Sophos
Best channel support initiatives by distributor Spire Solutions
Best partner collaboration by vendor Splunk
Best storage specialist VAD StorIT Distribution
Best partner development initiatives by distributor TechAccess
Best consumer offering by vendor Toshiba
Best cloud integrator TransSys Solutions
Best retail specialist distributor Trigon
Best channel training initiatives Westcon-Comstor
Best portable storage vendor Western Digital



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