WD extends distribution in Africa

WD, a Western Digital company, has appointed Nairobi-based Mitsumi Distribution as its new partner for Africa. With this tie up, WD further strengthens and extends its global footprint by specifically catering to rising demand from Africa’s growing storage market. Enterprise and home users alike will have better availability of the comprehensive range of storage, networking and entertainment solutions offered by WD. Mitsumi Distribution is WD’s first Africa-focused partner.

Mitsumi Distribution, one of Africa’s leading IT distributors, will cover the Central, East and West African regions for WD’s component and branded products. WD’s component products include internal storage products such as desktop, mobile, SOHO NAS and enterprise hard drives, while the company’s branded products comprise external storage devices, home entertainment solutions, small business storage, and networking solutions.

“Africa’s storage market, while rapidly growing, is still underserved. This presents immence long-term growth opportunities to WD,” explained Khwaja Saifuddin, Senior Sales Director India, Middle East, Africa and Turkey, WD. “Mitsumi Distribution was appointed to focus specifically on the Central, East and West African regions in countries such as Kenya, Nigeria, Ghana, Ethiopia, Congo, Algeria, Tanzania and Uganda. We partnered with Mitsumi owing to its healthy regional reach and strong in-country presence, as well as its wide customer base.”

Mitsumi operates in 19 countries in Africa, but will cover cover the key markets of Nigeria, Kenya, Tanzania, Uganda, Ghana, Ethopia , Congo  and Algeria. Mitsumi Distribution will also provider customer support via its in-country service centers.

Mitesh Shah, Managing Director of Mitsumi Distribution added, “Strengthening our product portfolio is one of our key focus areas for 2013, so we are very excited to be working with a world renowned brand like WD. The partnership will help us diversify the product portfolio of our partners as we can better equip them to cater to the growing storage demands in Africa. Since Mitsumi has domain expertise and a pan-Africa footprint, we are confident the relationship with WD will be fruitful.”

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