Following its Ascend P6, the new 4G LTE-enabled smartphone features a 5-inch full high definition display, 8MP front-facing and 13MP rear-facing cameras, and intuitive Emotion UI 2.3.
At 6.5mm slim, the ascend P7 features Corning Gorilla Glass 3 front and rear covers and has a 5-inch FHD touchscreen display with 1920 x 1080 resolution, 445ppi and 16:9 aspect ratio.
“Huawei’s relentless commitment to developing premium quality smartphones over the past three years has paid off,” said Richard Yu, CEO, Huawei Consumer Business Group. “We are now ranked number three globally in terms of smartphone shipments, and our brand recognition is growing steadily in key regions such as China and Western Europe. Today, the launch of Huawei Ascend P7 once again challenges existing industry standards by redefining smartphone design, camera experience, and connectivity, to provide people with an unprecedented mobile experience.”
The P7 features Sony’s 4th generation BSI sensor, Image Signal Processer (ISP), IMAGESmart 2.0 software and f/2.0 aperture on its 13MP 5P non-spherical lens rear-facing camera.
It enables unlimited media viewing with 4G LTE speed and Huawei’s dual antenna design. Ascend P7 also uses smart network switching technology that it says can stabilise the connection during weak signal reception to minimise battery drainage.