The bilingual mother, baby and child online retail platform, Mumzworld, will be delivering its 120,000 innovative and varied products from global and regional brands via a uniquely tailored interface designed specifically for mothers in Saudi Arabia. Launched on May 10th, 2017, the e-commerce website is said to be the first key step in meeting the localised needs of the all-important Saudi customer.
Available to users within Saudi Arabia only, the development comes as part of Mumzworld’s mission to personalise its website for each market, improving the shopping experience through tailored content, deals and promotions specific to the country. When using the new regional portal, sa.mumzworld.com, KSA mothers will be able to navigate the site more easily and find products and services that are unique to their market, due to the default Arabic language setting and appropriate Saudi Riyal currency selection. Payment options offered by Mumzworld, specific to the KSA market, will also be highlighted. Ensuring speedy response times, the site will offer access to a dedicated and product trained Arabic-speaking customer service support team through a local phone number for queries via WhatsApp.
Speaking about the company’s latest milestone, Chief Executive Officer and Founder of Mumzworld, Mona Ataya said, “Mumzworld has been operating and delivering to the entire MENA region for over five years, delivering to 20 countries in 2016 alone. We are fortunate to have a very strong and loyal customer base in Saudi Arabia, where we have been serving thousands of mothers over the years, so it is imperative for us to launch a personalized KSA site delivering the most streamlined, relevant and enjoyable shopping experience possible for them. This enables us to engage with our Saudi mothers on a more personal level than ever before, and in their preferred language; continuing to make their lives easier by delivering relevant content, building a catalogue of the best-selling products and supporting their every need with a dedicated customer service team to help mothers make the best purchasing decisions.”
Mumzworld’s growth in KSA will be supported through the expansion of the Mumzworld home and office based team of mothers hired regionally to source and create relevant content and customise the online experience designed to empower mothers in the region.
“We launched the Arabic Mumzworld App last year and now the KSA-specific Mumzworld website will open a world of opportunities to millions of Arabic speaking parents eager to be connected with more products, services, and information than ever before. With a strong Arabic reach across the entire GCC, including leadership status in the GCC, it’s imperative for us to provide localised Mumzworld websites with the same convenient shopping experience in a mother’s native language” Ataya added.
Sa.mumzworld.com features over 120,000 products, 20,000 of which are exclusive to the website.