WD Drives Region’s Storage Evolution

Western Digital announced the opening of their new office in Silicon Oasis, Dubai. The new office is designed to further strengthen Western Digital’s market position in the Middle East by enabling them to better serve their customers and support their partners.

Over the last year, Western Digital has experienced several key and important developments in terms of market segmentation, channel partner network and customer support infrastructure. Khwaja Saifuddin, Director Sales, Middle East and Africa, Western Digital, says, “Improved market intelligence combined with a focus on specific product groups – Enterprise, Desktop, Mobile and Branded products (external consumer storage solutions) have enabled Western Digital to offer a more customer-centric service to its customers in the region, providing them with innovative solutions that cater to their specific storage needs.”

“We are continuously refining our business strategy for the region to ensure that Western Digital always meets & exceeds the storage needs of end users & businesses in the Middle East & Africa market (MEA),” Saifuddin further says. “At Western Digital, we strive to make high capacity innovative storage solutions within easy access to consumers and businesses alike. WD solutions make it simple to expand, share, protect and carry your digital life with you wherever you go.”

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