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Genesys names IST ‘Middle East Partner of the Year’

(L-R) Giorgio Villa, senior account executive, Channels, Genesys; Sherif Fahmy, marketing manager, IST; Norman Liu, marketing director, IST and Friedbert Schub, senior vice president, Sales, Genesys)
(L-R) Giorgio Villa, senior account executive, Channels, Genesys; Sherif Fahmy, marketing manager, IST; Norman Liu, marketing director, IST and Friedbert Schub, senior vice president, Sales, Genesys

Customer experience technology specialists IST has announced that the firm has been named ‘Middle East Partner of the Year’ by Genesys, omnichannel customer experience and contact centre solutions provider.

According to IST, the award, presented at Genesys’ annual CX17 event last month in Brussels, Belgium, recognises the firm for its outstanding technical support and professional service capabilities, investment in Genesys training and certification programmes, and in-house R&D capabilities, which have allowed the vendor to extend their partnership with the company and empower them to become the first and only cloud partner in the Middle East, and launch IST OmniCloud. The company said this award acknowledges IST’s successful implementation of several significant Genesys-based solutions in the region, including projects with Careem, Dubai Islamic Bank, Mobily, SABIC, and STC.

Mohamed Afifi, managing director, Middle East, Genesys, said, “We are proud of IST – in less than three years they have stepped up and achieved such great results. Delivering innovation in a very competitive and challenging market is not easy. Over the last couple of years, IST has done a great job delivering customer success to major Genesys clients in the region and helping accelerate our new strategic solutions to the market. Now with their latest cloud offering powered by Genesys, there are new opportunities to deliver unique value on digital customer experience in the region.”

Sherif Fahmy, marketing manager, IST, said. “This award from Genesys is a testament to the commitment we have made to Genesys in terms of not just building the largest team of Genesys focused CX experts in the region but also investing in R&D and launching innovative solutions like IST OmniCloud and IST Sentiment Analysis that can be integrated with Genesys’ own solutions to offer Middle East enterprises best-in-class customer experience platforms.”

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