The appointment reflects RFS’ ongoing commitment to strengthening relationships with customers in the Middle East in order to better serve their needs.
El-Nahhas, who is based in Dubai, will report to Pascal Dussiau, RFS’ Vice President of Sales and Marketing for the South Europe, Middle East and Africa region.
El-Nahhas brings RFS extensive experience gained during his more than 20 years in marketing, sales and support operations roles covering Middle East markets with global telecom leaders. As a telecom specialist, El-Nahhas has partnered closely with enterprises, operators, distributors and systems integrators to deliver communications solutions and services for the region’s fast-growing economy.
In his new role, El-Nahhas will leverage his knowledge of Middle East markets to develop closer ties with RFS customers. “I want to fully align RFS’ strategy with customers’ strategies and expectations,” he says. “Whether their focus is on wireless communications, in-building coverage, broadcasting or another area of RFS expertise, our Middle East customers will certainly recognize that RFS is totally committed to partnering with them and to serving their evolving needs. For example, we are currently launching a set of innovative RFS solutions in the region as an extension of RFS’ already comprehensive portfolio of RF and broadcast solutions,” El-Nahhas says.