The record breaking launch announcement comes as part of Oki’s strategy to offer competitive, cost-effective solutions to businesses of all sizes across a range of industries in the Middle East.
“To our knowledge, no other company throughout the history if the exhibition has announced the launch of this many products at GITEX,” said John Ross, GM for Oki in Middle East, India and Africa. “The new line of products we’ll be showcasing this year is a complete revamp of the Oki range and is based on the need to meet the precise requirements of SMB’s as well as large organisations while remaining cost-efficient and environmentally friendly. We’ve worked closely with businesses and channel partners to identify and meet these needs as best as we possibly can.”
According to representatives, Oki’s latest products offerings, in which more than half of the revised product range consists of new or upgraded products, is a critical element in Oki’s aggressive aim to double its sales in EMEA, as it creates the opportunity to significantly increase the company’s footprint in critical markets. Moreover, businesses of all sizes are set to benefit from the energy saving benefits Oki products.
“As a carbon neutral company, we maintain a strong commitment to the environment and are dedicated to helping companies reap the benefits of green technology. Our latest products are in compliance with the most recent European regulations and will help businesses reduce costs and their carbon footprint simultaneously,” said Ross.
As with the rest of the OKI product range, the new products are based on the company’s unique proprietary LED technology and come with a three-year warranty, which gives customers peace of mind and confidence in the robustness and reliability of their OKI device, the company said.
A number of models from the new line-up of the company’s mono multi-function printers(MFP) and colour single function printers (SFP) will be on show at GITEX Saudi Arabia – all of them will be on shown in public for the first time in the MEA region. According to Ross, the extended Oki range boast improved product performance and upgraded features that will help micro-businesses, SMB’s, and larger businesses “print smart.”
“Oki has a strong commitment to innovation, to value and to providing unbeatable price performance and we’ll be showing just that commitment at GITEX Saudi Arabia,” said Ross.