Rejuvenating retail

Jacob Chacko, Business Lead, SMB and Commercial, Middle East and Turkey at Aruba Networks, a Hewlett Packard Enterprise Company, urges retail stores to be a step ahead of the digital customer experience revolution.

The worker’s shift

The consumerisation of IT is driven by employees who buy their own devices, use their own personal online service accounts, install their own applications and then connect to the corporate network, often without the organisation’s knowledge or approval. Is this new wave of autonomy a friend or foe to the IT department?

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