Home appliances vendor Haier Group Corporation has appointed International Business Systems (IBS) (www.ibs.com.eg), as its authorised distributor in Egypt. The new partnership enables Haier to offer its extensive home appliance and consumer electronics products for the first time to the Egyptian market.
IBS will extend Haier’s local presence in addition to actively promoting Haier’s award winning product lines. As the exclusive distributor, IBS will be responsible for developing an extensive dealer network and channel partnerships. IBS is considered one of the foremost distributors in Egypt, representing some of the world’s biggest computer and consumer electronics brands.
The appointment is also seen as Haier’s confidence and commitment in the Egyptian market, one of the largest consumer markets in the region. Hu Jianhua, Sales and Marketing Director, Africa and Middle East, Haier noted, “Haier’s new partnership allows us to establish a strong local presence in the Egyptian market, and complements our expansion in the Middle East. We consider the Egyptian market to have tremendous potential and IBS will enable Haier to reach out to new customers as well as support one of the fastest growing consumer markets in the region.”
Mamdouh El Baz, CEO, IBS commented by saying, “We’re extremely proud to be partnering with the world’s number one major home appliances brand. With strategic distribution channels throughout Egypt, IBS is confident our partnership will result in strong brand awareness and sales activity for Haier’s products. We look forward to a long and mutually beneficial relationship.”