Mindware, a leading IT distributor in the Middle East, has been appointed by Brocade (Nasdaq: BRCD), an industry leader in data centre networking solutions and services, as a ‘Brocade Alliance Partner Network Distributor’ for the Middle East and Africa, to help expand its existing data center distribution network to enterprise IP networking products via channel reseller partners. The company selected the distributor for its ability to efficiently deliver networking solutions to channel reseller partners, as well as its extensive knowledge, skills, and expertise in the networking industry.
The selection of Mindware as a distributor is one element of Brocade’s global ‘Alliance Partner Network Programme’, which consists of four distinct partnership levels – Distributor, Elite, Premier, and Select. As part of this partner-enablement strategy, Brocade will provide partners deal registration to help ensure project and investment protection. In addition, Brocade has also extensively expanded its dedicated sales, marketing, and technical support model to support these high-quality partnerships.
“Mindware has a great reputation and presence among the IT community in the Middle East and Africa region, and I am delighted to welcome them to the new global Alliance Partner Network Programme,” said Amanda Giddins, EMEA Channel Sales Director at Brocade. “By partnering with Mindware, we will now be able to leverage their extensive data centre networking and enterprise IP networking product expertise and solution support to help customers in the Middle East and Africa region build extraordinary networks.”
“Mindware’s business has been formed on providing our resellers and customers with the very best technology and business solutions available. Brocade’s end-to-end networking portfolio allows us to offer our 2,500 resellers market-leading products, which can enhance their proposition to end customers. I foresee that our relationship with Brocade will be a win-win situation for all of us,” concluded Jacques Chammas, Managing Director at Mindware.
Brocade signs up distributor to help expand its existing data center distribution network to enterprise IP networking products via channel reseller partners