Global infrastructure specialist Siemon is expanding its commercial team in EMEA to accelerate development and investment in the North East area of the region, plus boost marketing presence in the Middle East andAfrica. The company is now recruiting inRussiaand theMiddle Eastto add to the sales and marketing resource across EMEA.
The expansion also sees promotions for two of Siemon’s global marketing team: Daniel Vout has been promoted to the newly created role of regional manager for the company’s ‘North East’ area and Lyndsey Parham steps up into the role of marketing communications manager.
Dan Vout’s new role for the North East of EMEA sees him take control of Siemon’s business inRussia,Central Asia, the Baltic and Nordic countries. He will continue to report to managing director for EMEA, Steven Foster and will travel continuously throughout the region, working with Siemon’s existing distribution partners and developing major end user relationships.
Explaining his appointment to this senior post, Steven Foster commented, “Dan is the ideal person to drive our continued expansion and investment in the rapidly developing markets in the North East region. His focus will be on educating IT professionals and supporting channel partners across the region with the latest high-end technology, plus supporting end users with system specification – a strategy that has proven successful for Siemon globally. Dan’s marketing expertise will also be harnessed to develop awareness of Siemon and what the company can offer to the enterprise and data centre markets.”
The promotion for Lyndsey Parham ACIM comes after two years of success in a marketing executive role at Siemon. She now takes complete responsibility for the company’s marketing communications strategy across EMEA and will manage a team spread across the region. She too reports to Steven Foster and will play a key role in the global marketing team, working closely with Siemon’s vice president of marketing, Robert Carlson.
Commenting on her new challenge, Lyndsey enthused, “This is a very exciting time for Siemon, when we are broadening our marketing support and expanding our investment in areas such as the Middle East andAfrica. My aim is to continue to raise awareness of the infrastructure solutions that Siemon provides to our wide range of markets and deliver clear education on subjects such as the superior, future-focused performance afforded by shielded cabling.”