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Iomega sets new standard for portable hard drives

The new all-USB 3.0 eGo Portable Hard Drives will feature hardware encryption and super toughness, too, thanks to a drop spec twice the industry average – all at USB 2.0 product prices.  This market-leading move continues Iomega’s tradition of technology leadership.

 

“As a market leader in external hard drive solutions, Iomega is proud to be the first to move towards an all USB 3.0 portable hard drive lineup – and at no extra price premium to our customers,” says Jonathan Huberman, president of Iomega Corporation. “With a super fast USB 3.0 interface delivering speeds of up to 10 times that of USB 2.0, super tough with a 7-foot drop spec that’s twice the industry average and super secure with AES 256 hardware encryption, Iomega’s eGo Portable Hard Drives will be the premium must-have portable storage product. Factor in our bundled software Protection Suite with popular titles such as Iomega’s QuikProtect, v.Clone and Trend Micro’s Internet Security, and that makes Iomega’s USB 3.0 eGo Portable Hard Drives an exceptional premium solution at the same price as most entry level basic USB 2.0 products.”

 

Iomega plans to move all eGo Portable Hard Drives in 500GB and 1TB capacities to the new USB 3.0 interface by early October.  Totally compatible will all USB 2.0 computers, the new USB 3.0 eGo Portable Hard Drives will include Iomega’s industry-leading Drop Guard Xtreme, which provides added protection from drops of nearly seven feet or twice the industry average.

 

In the first quarter of 2011, Iomega plans to move the Iomega Prestige Compact Portable Hard Drive line to USB 3.0 on all models. Shortly thereafter, Iomega will move the rest of its portable external hard drive models to the USB 3.0 interface.

 

 

Iomega, an EMC company and an innovator in digital protection solutions for consumers and SMBs, has revealed that it is moving to the new SuperSpeed USB 3.0 interface for all Iomega USB 2.0 portable hard drives, beginning with the award-winning line of Iomega eGo Portable Hard Drives.

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