Under the new programme dealer rewards are based on the volumes they accomplish. Quarterly targets for the UAE and KSA markets range from USD 10,000 for Bronze partners to USD 300,000 for Platinum partners. The programme classifies partners into four categories and includes five product categories: Consumer, Business, Supplies, Large Format Printers and Projectors.
Khalil El-Dalu, General Manager, Epson Middle East, said, “We believe that a major contributory factor for our continued success and market leadership in key product categories in the Middle East has been the excellent performance of our channel partners.
“The introduction of the new Authorised Reseller Programme aims to better reward our partners for their efforts in boosting sales of Epson products, while it also enables us to strengthen our support to them.”
El-Dalu also noted that the percentage and structure of the incentives varies according to partnership category, ranging from 1% up to 8%. The new programme will also give partners access to a range of marketing resources, portals, technical support and sales tools. Moreover, partners can get discounts of between 10%and 40% on demo units.
Epson has announced a reseller programme for its partners in UAE and Egypt that aims to raise the incentives for partners reselling the company?s products. Epson?s new Authorised Reseller Programme is also to be launched in Saudi Arabia during GITEX KSA exhibition, at the Riyadh Exhibition Centre from April 25-29, 2010.