Redington Value, a strategic business unit of Redington Gulf, one of the leading IT distributors in the Middle East and Africa, recently organised “Redington Value Roadshow-the power to do more” in UAE and Qatar.
Redington Value showcased three leading networking, security and software vendors – HP ProCurve, SonicWALL and RedHat to the channel community. Redington Value will be organizing roadshows in the rest of the GCC countries in the near future to inform it’s partners of the various cross-sell and up-sell opportunities that exist across technology domains.
More than 80 delegates from a vast section of the channel community in UAE and Qatar attended the roadshows held at The Marriott hotel in Doha and Hotel Royal Le Meridian in Abu Dhabi. The delegates were addressed by the representatives of the leading IT vendors HP ProCurve, SonicWall & RedHat introducing their products along with the opportunities that exist for the existing and prospective channel partners in relation to their products. In addition, the associate vendors also spoke about their incentive and training programs respectively.
Commenting on the Redington Value roadshows, Ramkumar Balakrishnan, General Manager – Value Business (MEA) said: “We have planned roadshows across the GCC and Africa as part of our endeavour to strengthen our relationship with our partners by updating them with the various opportunities that exist for them in the market. Redington’s Value division is a young division and our success lies with the success of our partners and it’s imperative for us to engage with them regularly through the online and offline media. Looking at the current business environment, we would continue to invest along with our vendors to reach out to our partners to enable them to do more business.”
The Value Division at Redington Gulf was started in 2006 as a part of company’s horizontal expansion catering to the needs of the channel across technology domains such as networking, voice, servers, storage, security and software. The current portfolio of brands handled by Redington Value Division in various regions of Middle East and Africa are Avaya, Ascom, Cisco, Coral Maksat, HP Servers, HP Software, HP ProCurve, Linksys, Microsoft, Netgear, Nortel, RedHat, SonicWall, Trapeze Networks, and TrendMicro
Value division showcases HP ProCurve, SonicWALL & RedHat products and solutions to the channel community