The document management services vendor, completed its channel meet at the Jebel Ali Golf Resort and Spa, Dubai.
The Channel Event was organised to communicate Xerox’s channel strategy for 2011 and share the value proposition ‘Why Xerox’ and key priorities for expanding its channel network and increasing market share. The evening also included product and solution demonstrations and a look into the company’s renewed marketing programmes that have been developed to increase the business volume through providing a higher level of support for all partners.
The event was attended various industry partners such as Alpha Data, Key Information Technology, HCL, Seven Seas, Trigon, Xeratek Document Solutions, HBC, Tuqnia, Helios Business Systems, Al Suwaidi Computer Co and Octagon.
Andrew Hurt, General Manager, Xerox Emirates said, “Our vision is what sets us apart from our competitors and creates dynamic relationships with our partners and resellers and positions Xerox as the number one choice within the markets that we serve.”
Prateek Dayal, Channel and Alliances Director, Xerox Emirates said, “We will be moving forward with our two-tier channel strategy and placing focus on strengthening our relationships with distributors and resellers. Our channel vision for 2011 is to ensure we reach every market through the optimum channel mix and be considered for every single business process and document management opportunity within our relevant markets. We want to increase coverage through leveraging our distribution and channel relationships as well as generating incremental business and profitably growing market share.”