Emax records 80% boost in sales at GITEX Shopper 2012

Emax announced that it has beaten its initial sales projections for the eight-day extravaganza of GITEX Shopper 2012 held last week. The company reports a boost in sales across all IT and electronics categories as well as prominent brands such as Lenovo, Apple, HP, Dell, HTC, etc.

Apple vs Samsung, more than meets the eye

The battle between Apple and Samsung goes far beyond litigation right down to the roots of consumer behaviour. Ashish Panjabi, COO at Jacky’s Group of Companies believes that although the competition between the two technology giants hasn’t yet impacted the Middle East, it has exposed greater truths about each of these companies.

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