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Avaya unveils new channel initiatives

The Avaya Connect channel partners will have access to new technology certifications, business management, increased marketing funds and a global Partner HelpDesk to help evolve both their customers business as well as their own.


According to the UC vendor, partners serving the SME sector will particularly benefit from this increased support structure and will now be able to gain their SME certification with greater ease.


The announcement comes on the back of the vendor’s Partner Conference that was made to more than 400 Avaya channel partners from the across MEA region that gathered at this year’s Partner Summit in Dubai, UAE. “The innovations Avaya is now bringing to market allow our Avaya Connect channel partners in the emerging markets to change the conversation,” says Jeremy Butt, VP, Worldwide Channels at Avaya. “Our partners can have a strategic impact helping enterprises reinvigorate their business by using open, standards-based real-time communications and collaboration applications. Avaya is equipping channel partners with the technology, skills, certifications and support to enable their success in this industry.”


These channel moves follow a series of technology innovations announced by Avaya through 2010 that included advancements in UC and collaboration, contact centre and data networking for businesses from small to large enterprises. Most recently, Avaya unveiled a new portfolio of video-enabled collaboration solutions highlighted by the Avaya Flare Experience, the industry’s next-generation user experience that delivers unique collaboration capabilities across video, voice and text.


The recently launched Avaya Connect Partner HelpDesk provides a single point of contact for channel partners who have questions about Avaya’s partner programmes, tools and services. Available in 10 languages, this new resource offers truly global assistance to channel partners to make it easier for partners to do business with Avaya, regardless of their level, geography, or portfolio sold. The new training and certifications will be available over the next two quarters. The Avaya Connect Partner HelpDesk is available now.


Avaya is offering access to courses leading to a Professional Diploma in Marketing Business Services and Solutions provided by ITSMA and the Chartered Institute of Marketing to help channel partners build business skills. The curriculum will help channel partners understand what they need to do within their own business to create and deliver business services and solutions and how to win, grow and defend key customer accounts.


The new and expanded technology training, designations and skills reflect Avaya’s expanded portfolio into Data and Video Solutions and include Video or Data Authorisations, Video or Data Expert, Avaya Certified Solutions Architect , and Avaya Connect Video Solutions certification.


“Vendors with clear and strong certification programmes enable partners to develop comprehensive skill-sets and build and grow their business,” says Chris Ilg, director, Infrastructure Channels and Alliances at IDC. “As enterprises look for innovative collaboration solutions to fuel innovation in their business, partners with the latest capabilities are best positioned to meet the needs of customers today.”


Avaya, a global provider of business communications systems, software and services, has unveiled new skills, certifications and support systems to help Avaya Connect Channel Partners in the emerging markets region to provide innovative, real-time business communications and collaboration solutions to their customers.

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