The initiative offers the following coverage as a complimentary benefit to all fully-paid Toshiba laptops purchased between March 15th and May 15th 2010:
· Accidental Damage coverage – Toshiba will give free of charge repair in case of any type of accidental damage to the laptop.
· Theft coverage – Toshiba will replace stolen laptop in case of theft that has been reported to the police.
· Unemployment coverage – Toshiba will give money back to the customer in case of unemployment within one year of purchase.
· Satisfaction Coverage – Toshiba will replace or refund if the laptop is returned within 14 days of purchase.
Santosh Varghese, Regional GM, Computer Systems Division at Toshiba said the company recognises and understands that not everyone can be perfect; and that sometimes imperfect things happen. Varghese said The Perfection Promise is here to cater to customers who may experience such circumstances.
“The concept is built on the trust that consumers place on Toshiba,” he said. “The Perfection Promise is an opportunity to return that trust committed to us. More than quality and value for money, the consumer’s peace of mind was kept a top priority in conceive this unrivalled product.”
An earlier version was launched within Europe beginning 2009 where the product has seen an immense success in adding customer confidence towards Toshiba. “We are pleased to replace the previous version with The Perfection Promise to our regional customers. Having this available in the region cements the trust we share with the Middle East market,” concluded Varghese.
Toshiba Computer Systems has launched ?The Perfection Promise?, a unique initiative that services customers who have experienced various issues like laptop theft or accidental damages to their Toshiba laptop.