AI Lab features AI-ready products from ASUS designed to support a wide range of educational and research applications. Dubai – ASUS, …
ASUS ROG brings 2026 flagship power and slim gaming performance to the UAE
The new ROG lineup brings together flagship desktop replacement power and premium slim gaming performance for gamers, creators, and power users in the UAE.
ASUS announces all-new Zenbook A14 & Zenbook A16
Latest ProArt laptops with NVIDIA RTX Spark, Zenbook and Vivobook, desktops, AiOs and ASUS AI apps deliver advanced AI-powered productivity for all.
ASUS sends ExpertBook Ultra above Everest altitude to test real-world durability
Durability experiment demonstrates reliability of the most advanced ExpertBook model beyond laboratory conditions.
ASUS to showcase AI-enabled commercial devices at first-ever GITEX Kenya 2026
The company’s award-winning portfolio, including the ExpertBook Ultra, will be on display at the event. Nairobi – ASUS today announced its participation …
ASUS launches Chromebook CM32 Detachable for reliable mobile productivity
The device features a versatile design built to enable productivity, collaboration and mobility across retail, healthcare, learning and more. Dubai …
ASUS ExpertBook Ultra delivers premium performance in ultra-light design
With AI-powered features, a vibrant OLED display, and impressive all-day battery life, ASUS creates a productivity powerhouse for modern professionals. …
ASUS celebrates channel success and debut of ExpertBook Ultra at partner event
The annual event also recognised top-performing partners in the region, and attendees had the opportunity to experience the ExpertBook Ultra …
ASUS elevates the desktop Experience in the UAE with a new premium lineup
Both systems include advanced liquid cooling, high-speed DDR5 memory, and extensive expansion headroom.
ASUS introduces Intel® Core™ Ultra X9-Powered Zenbook DUO
Evolved dual-screen laptop continues to innovate with more power, more portability, enhanced looks and an upgraded user experience.
“We have unwavering customer focus, uncompromising quality, and relentless innovation.” – Mohit Bector, ASUS
Mohit Bector, Commercial Head – UAE & GCC, at ASUS Business, spoke to CNME Editor Mark Forker, in which he …
Logitech and ASUS executives believe that AI will create more equitable experiences in workplaces
2025 saw most companies adopting technologies such as AI to streamline and automate their workflows, marking a shift in how …
ASUS takes customers on a multi-sensory journey the future of laptop design
ASUS Presents “Design You Can Feel” at Dubai Design Week — A Multi-Sensory Journey Through Craftsmanship, AI, and the Future of Laptop Design.
ASUS brings “Design You Can Feel” to Dubai Design Week 2025
From Milan’s creative ateliers to the sands of Dubai — a new sensory chapter unfolds.
ASUS is on a mission to help transform the education sector in Middle East
CNME Editor Mark Forker spoke to Madeline Hung, General Manager of ASUS Europe, during GITEX Global 2025, to learn how the group is expanding their operations to the Middle East, and how their suite of technologies are empowering educators to harness the capabilities of cutting-edge technologies like AI.
ASUS empowers AIoT ecosystem with smart solutions
Speaking to Tahawul Tech, Silvia Kuo, Business Development Director at ASUS, explained that the company’s AIoT (Artificial Intelligence and IoT) department is focused on building complete, end-to-end solutions in partnership with software developers, sensor makers, and other ecosystem players.
“AI is the driving force in delivering high-quality education without being limited by physical infrastructure.” – Mohit Bector, ASUS Business
CNME Editor Mark Forker, spoke to Mohit Bector, Commercial Head – UAE and GCC, at ASUS Business, to find out …
Taking a thorough look at the ASUS ExpertBook P5
The ExpertBook P5 (P5405) is a solid business-centric laptop made for AI.
ASUS brings vision of pervasive AI to life at GITEX 2025
The company will highlight AI-first design, sustainable innovation, and strategic partnerships at the premiere event.
“We aim to provide technology solutions that combine great functionality with real-world usability.” – Mohit Bector, ASUS
CNME Editor Mark Forker, spoke to Mohit Bector, Commercial Head – UAE and GCC, at ASUS Business, to find out …